This seems to be a big issue with a lot of boomers. Let’s face it with many boomers (currently age 55 to 73) continuing to work far into their 70’s and beyond, aging has taken on a new persona.
And there is a lot of debate around the proper term to use.
Do you call someone of a certain age an older person, elderly, mature or what?? And at what age do you use this term? Surveys have shown that most Boomers don’t mind being called a boomer. But not a Baby Boomer. And using the term elderly or senior citizen is definitely taboo.
The image that these names create is of someone who is frail and declining mentally and physically. And that is not how most Boomers describe themselves.
Retired at 55? Not Hardly!
Your grandparents may have retired at 55 but that is certainly not the case today. The workforce is filled with people in their 60’s and 70’s. In fact, many Boomers are starting businesses in their 50’s, 60’s and 70’s. While some may be working longer because they have to financially, others simply love to create.
Forbes recently noted that entrepreneurs over age 50 make up more than half of America’s small business owners. And another 17% are 60 to 69 years old. Finally, an additional 4% are 70 or older. These Boomers are engaged in their community.
CEO’s and Small Business Owners
Your grandma may have belonged to the garden club or something similar. But today’s Boomer grandmas are also CEO’s and small business owners. Many started a new career in a field they are passionate about. In fact, about 42% have decided to open a business because they have a passion. The Home Care and Assisted Living industry is filled with Boomer startups. Furthermore, Texas is one of the top 5 states these small business owners reside in.
And these business owners rate their happiness levels high. On a scale of 1 to 10 76% said they were at level 8. And this is because 2/3 of them have a profitable business.
On top of this, Boomers are staying more active than their parents did at their age. Probably because they are still surrounded by younger people in the workplace. And the ones who have retired (another word we don’t like ☹) are spending a lot of time volunteering and traveling. This is an active and vibrant group of people. To call them senior citizens just doesn’t seem appropriate. And to some, it is downright derogatory!
It’s high time we got rid of the negative stigma that is associated with aging. There are 80-year-olds who are in better physical shape than 40-year-olds. It has nothing to do with age!